Quantitative research

Overview

Our quantitative research services provide data-driven insights that help you understand consumer behaviors and market trends.

Key Services

Usage & Attitude Studies (U&A)

Our U&A studies provide insights into consumer behavior, preferences, and attitudes, helping you understand your target market’s needs and desires.

Surveys and Questionnaires

Our U&A studies provide insights into consumer behavior, preferences, and attitudes, helping you understand your target market’s needs and desires.

Product and Concept Testing

We conduct controlled tests to evaluate product performance, taste, packaging, and other attributes, ensuring your product meets consumer expectations. Our concept testing services assess new product ideas, marketing messages etc. to gauge market potential and refine your strategies We evaluate the effectiveness of packaging in terms of design, usability, and appeal to ensure it resonates with your target audience.

Brand Health Tracker

We measure brand recognition, recall, and perception to help you understand how your brand is positioned in the market. Using our in-house brand equity model, we assess the strength of your brand and identify areas for improvement to enhance brand value and loyalty. We evaluate the impact of your advertising campaigns on brand awareness, recall, and perception to ensure your marketing efforts are achieving the desired results.

Customer Satisfaction and Loyalty Research

We measure customer satisfaction across various touchpoints to identify areas for improvement and enhance customer experiences. We use NPS to gauge customer loyalty and likelihood of recommending your brand, providing actionable insights to improve customer retention.

Pricing Research

We analyze competitor pricing strategies to help you position your products effectively in the market. Pricing Research (e.g., Price Sensitivity Measurement - PSM): Used to determine the optimal pricing strategy for a product or service. Methods such as Van Westendorp Price Sensitivity Meter, Conjoint Analysis, and Gabor-Granger techniques help assess how price changes affect consumer demand and perceived value.

Advanced Analytics and Data Solutions

Data Modeling and Forecasting: We use sophisticated statistical models to forecast market trends and predict future consumer behavior.
Customer Segmentation and Profiling: We analyze customer data to identify distinct segments and create detailed customer profiles, enabling more targeted marketing strategies.
Big Data Analysis: We leverage big data to uncover patterns and trends, providing a comprehensive understanding of your market and customers.

Longitudinal Studies

Research conducted over an extended period to track changes in consumer behavior, attitudes, and perceptions. This helps in identifying trends and forecasting future market scenarios.

Market Segmentation Studies

We analyze market data to identify distinct consumer segments, helping you target the right audience with tailored messaging and offerings.

By offering a diverse range of services,
Pals Research
is committed to delivering high-quality, actionable insights that help you make informed decisions and achieve your business objectives. Contact us today to learn more about how we can support your marketing research needs.